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#Replace google mytracks windows 10
#Replace google mytracks Offline

Even if you haven't intentionally shared your home or business addresses, Google can easily predict where you live and work based on your regular movements, as well as your method of transport between both places.The best way to block this is to use a VPN. This is one of the more generalised data points Google uses and can be gathered from any location-gathering method, including a device's IP address. Ads are served based on general location such as the countries, states or postcodes from which you've used Google services or browsed the web while signed into a Google account.And advertising tactics and data range from broad to GPS-accurate.

It includes not only where you are right now, but also where you've been. Location tracking plays a big part in building your algorithm. Your information is anonymised when given to advertisers, but that will serve as little reassurance to many. All of this data comes together to predict which products you're most likely to buy. It's no secret that Google personalises ads based on information it collects about you from many sources.

#Replace google mytracks windows 10

How and why Windows 10 tracks your location data

Past activity – Google stores all this location data to build a personalised algorithm that helps calculate your current preferences, and predict future ones.

Your labelled places – locations you’ve told Google are important to you such as your home or workplace.

Nearby Wi-Fi and mobile networks – if your device connects to a Wi-Fi network or mobile tower, Google can use this information to approximate your whereabouts.

GPS tracking in devices such as mobile phones and tablets gives Google a detailed map of your movements and when you made them, down to the metre.

On mobile, it’s less accurate because your phone’s IP address doesn’t necessarily change every time you travel from one place to another. For PCs, Google generally gathers this info via a web browser that’s signed into your Google account.

IP address – IP addresses identify your general location, sometimes down to the postcode.

Some of Google’s location tracking methods include: How and why Facebook tracks your location data And disabling it across all of them will mean some Google products don't work properly, or won't work at all.įirst, here's an overview of what data Google officially collects, as well as what it's used for. Location tracking is so baked into the Google ecosystem that its settings are spread across a number of categories.

You do have some say over what location information is collected and how long it's stored for, but taking control isn't straightforward.

#Replace google mytracks Offline

It even collects some of this information when you're offline or not using any Google apps or services. They include, among others: personalised advertising, detailed marketing research for its advertising partners, search results, navigation, improved user experiences for its apps and services, and security checks for your account. Google tracks and records your location in several ways for a range of reasons.

Disabling some settings can affect your online or device experience.

Location tracking is used mostly for advertising.

Google tracks and saves your location data mostly for advertising, but there are other reasons, too.